Privacy Policy
Last updated: [15/07/2025]

Welcome to Howe2Swim. We are committed to protecting your personal data and respecting your privacy.

This privacy policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable laws.

If you have any questions or concerns about this policy or your personal data, please contact us at:
📧 Email: info@howe2swim.co.uk

1. Who We Are

Howe2Swim (trading as Howe2Swim), is a swim school operating in Wales, United Kingdom.
Website: www.howe2swim.co.uk
Director: Toni Howe

We are the data controller for the purposes of data protection legislation, which means we are responsible for deciding how we hold and use your personal data.

2. What Information We Collect

We may collect and process the following types of personal data:

a. Identity Data

• Full name (parent/guardian and child)

• Date of birth (child and/or parent if relevant)

b. Contact Data

• Home address

• Email address

• Phone number(s)

c. Health and Medical Data

• Any relevant medical conditions or special needs (required for lesson safety)

d. Payment Data

• Payment transaction information (handled via secure third-party providers; we do not store full card details)

e. Technical Data (via website)

• IP address

• Browser type and version

• Usage data (pages visited, interaction with the site)

3. How We Use Your Personal Data

We use your personal data only when permitted by law, including:

• To register your child for swim lessons

• To manage lesson scheduling and attendance

• To communicate with you about your bookings or account

• To respond to inquiries or concerns

• To comply with legal or regulatory obligations

• To administer payments

• To ensure the safety and wellbeing of participants

• With your consent, to send you marketing or newsletters (you can opt out anytime)

4. Lawful Basis for Processing

Under the UK GDPR, we rely on the following lawful bases for processing your personal data:

• Contractual necessity – to provide our swim services

• Legal obligation – for recordkeeping and safeguarding

• Consent – for marketing communications

• Vital interests – in case of medical emergencies

• Legitimate interests – to improve and manage our services

5. Data Sharing

We do not sell or trade your personal data.
We may share your information with:

• Professional service providers (e.g. accountants or IT support)

• Health and safety professionals (in emergency situations)

• Regulators or law enforcement (where legally required)

All third parties are required to respect your data and use it in accordance with the law.

6. Data Retention

We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

Typically:

• Enquiry data: 1 year

• Lesson booking data: up to 7 years after service end

• Medical/safeguarding data: as required by regulation

7. Your Data Protection Rights

Under the UK GDPR, you have the right to:

• Access your data

• Correct inaccurate data

• Request erasure (where lawful)

• Restrict processing

• Object to processing

• Data portability (where applicable)

• Withdraw consent (for marketing or other consent-based uses)

To exercise any of these rights, please contact us at [Insert contact email].

8. Data Security

We take the security of your data seriously and have appropriate technical and organisational measures in place to prevent loss, misuse, or unauthorised access.

9. Cookies and Website Analytics

Our website may use cookies or analytics tools to understand usage and improve performance.

10. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be posted on our website with the “Last Updated” date at the top.

11. Contacting Us

If you have any questions about this policy or how we handle your data:

Howe2Swim
📧 info@howe2swim.co.uk
🌐 www.howe2swim.co.uk

If you are unhappy with how we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.